I found this nice short video on Twitter, and while the concept is simple, I love the spirit of it. "Make the ordinary fun" and "commuting is play... on a bicycle", these are ideas that should be used to promote the use of bikes. It's not about sacrificing to save the planet, it's about having fun and doing something that is good for your physical and mental health, with side effects for the planet as an added bonus!
The Ottawa Bicycle Lanes Project, who's behind the video, has created a petition to show support for a network of protected bike lanes connecting the main urban districts of Ottawa. If you live in the area, you can sign it here.