The 5 Best Makeup Subscription Boxes of 2020

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

cups of lip glosses, lipsticks, and makeup brushes next to makeup bag

Carina König/EyeEm / Getty Images

Our Top Picks

Whether you’re trying to transition away from conventional beauty products or building your current clean beauty regimen, makeup subscription boxes are a great way to learn about clean, cruelty-free products. Boxes typically range in cost from $10 to $50 per box, and shipping frequency varies by subscription. Most subscription boxes include several full-size products, while others focus more on travel-sized or sample items. 

With so many great options on the market, we tried to narrow down the playing field by identifying subscriptions that offer exclusively vegan and cruelty-free products. We also compared subscriptions based on important features like price, shipping frequency, and overall product quality. 

Best Overall: Kinder Beauty

Kinder Beauty

Kinder Beauty

The Kinder Beauty Box is on the top of our list because it provides customers with monthly access to clean, vegan, and cruelty-free products at an accessible price point. In addition to makeup, the Kinder Beauty Box features skincare, hair-care, and accessories. Each box includes at least two full-sized products totaling up to $165 in value. Kinder costs $25 per monthly box, but there are subscription plans; you can get a three-month membership for $24 per month and a six-month membership for $23 per month.

In addition to selling exclusively vegan and cruelty-free products, Kinder aligns with Treehugger ideals by using boxes made from 100 percent recycled materials that are both biodegradable and compostable. The company also donates a portion of its proceeds to animal rights and environmental causes such as the ASPCA and Compassion Over Killing.

Kinder is our top pick because the company helps customers discover clean, cruelty-free products while maintaining high environmental standards.

Best for Customization: Vegancuts Makeup Box

Vegancuts

Vegancuts

Vegancuts curates 100 percent vegan and 100 percent cruelty-free makeup boxes that feature products that are totally non-toxic. Subscription boxes are shipped quarterly, and each package includes more than four full-size products. And, because everyone is different, Vegancuts lets customers customize colors, so you won’t have to worry about receiving a bold red lipstick if you prefer neutrals. Vegancuts has other vegan and cruelty-free offerings as well, so you can also try their beautiful and snack subscription boxes.

Each seasonal box costs $39.95 if you choose to pay quarterly. However, as with other popular subscriptions, customers can save $10 by paying for a whole year, which costs about $150. Not only does Vegancuts have an accessible price point, but the company is also dedicated to far more than just greenwashing. In addition to only selecting vegan and cruelty-free makeup for each box, the team is committed to only supporting companies that are totally cruelty-free; for a company to make it into a Vegancuts makeup box, it’s not enough to just make a vegan makeup line.

Overall, Vegancuts is a top choice for makeup subscription boxes because of the company’s genuine mission of celebrating vegan, cruelty-free products and a healthy lifestyle.

Best for Luxury Products: Petit Vour

Petit Vour

 Petit Vour

Petit Vour is a luxury subscription service that offers two makeup and beauty boxes: the Beauty Box and the PV Plus Beauty Box. Both options feature a high-end selection of clean and vegan beauty products based on each customer’s beauty profile. Beyond discovering new favorites, customers can earn $4 in credits to spend in the online store by reviewing monthly products.

The Beauty Box costs $18 per box for a month-to-month subscription or $15 per box for a yearly plan. This means the price of a box can be as low as $11 for customers who submit product reviews. Each Beauty Box includes four to five products totaling over $50 in value.

The PV Plus Beauty Box includes five to seven travel and full-size products and is made up of subscriber favorites. Each Plus box has a value of over $100 and costs $25 month to month or $24 per box for three months at a time ($72 total). Shipping is free for both boxes.

Petit Vour stands out not only because of its low price point and luxury products but also because of the company’s dedication to ingredient integrity and ethical manufacturing.

Best for Sensitive Skin: Clean Beauty Box

The Clean Beauty Box

 The Clean Beauty Box

Clean Beauty boxes ship every other month; they include a carefully curated selection of clean, cruelty-free makeup and beauty products. And, while this subscription is not vegan by default, customers can indicate in their profiles that they follow a vegan lifestyle. Likewise, those with allergies or sensitivities can make a note in their account. The Clean Beauty Box team will make selections accordingly so you’re never stuck with a product you can’t use. 

A single box can be purchased for $68, including shipping. Alternatively, you can choose to receive two boxes (one every two months) for $44.95 each, or six boxes (one every two months) for $41.95 each. Members also get a 15 percent discount in the Clean Beauty Box online store. First-time customers can save 10 percent on their first purchase.

We love Clean Beauty Box because the company chooses products made from safe, high-quality, and ethically sourced ingredients.

Best Minimalist Skincare: Beauty Heroes

Beauty Heroes

 Beauty Heroes

Beauty Heroes is a subscription service that spotlights one clean beauty brand each month. Every box features one full-size product and several deluxe samples of skincare, body care, sun, and haircare products totaling over $100 in value. Beauty Heroes doesn’t include makeup in their boxes because of how difficult it is to suit every customer’s taste. However, members can purchase seasonal makeup discoveries from the online store at a 15 percent discount. 

The Beauty Heroes Discovery box starts at about $40 per month for an annual membership — a one-time payment just under $480. Six-month memberships can be purchased for about $42 per month, totaling around $252; three-month memberships are $46 per month; a month-to-month membership costs $59 per box. 

Beauty Heroes is a top choice for Treehugger readers because of the company’s commitment to avoiding products with harmful ingredients.

Frequently Asked Questions

What are makeup subscription boxes?

As with other common subscription boxes, makeup subscription boxes let customers discover new products by receiving recurring shipments monthly, bi-monthly, or seasonally. Most companies offer the option of paying for one month at a time or saving money through a longer subscription. While some makeup subscription boxes contain exclusively makeup products, most offer a broader selection of beauty products — especially the more sustainable brands. 

How much do makeup subscription boxes cost?

Makeup subscription costs typically range from $10 to $50 per box. Price is largely determined by the quality, size, and number of products included in each box, as well as shipping frequency. For example, seasonal boxes often cost more than monthly boxes because they include a larger number (and higher quality) of curated products.

What items are found in makeup subscription boxes?

While some makeup subscription boxes include only makeup, many feature a wider selection of beauty products — everything from skincare to hair products and accessories. What’s more, some makeup subscription boxes — like those on our list — limit products to those that are clean, vegan, and cruelty-free. 

How We Chose the Best Makeup Subscription Boxes

To choose the best makeup subscription boxes for Treehugger readers, we researched and compared subscription companies that provide clean, vegan, and cruelty-free products. We also evaluated whether each company aims to incorporate sustainability into their operations and product sourcing. Finally, we compared the price, contents, and guaranteed value of each box.

Our top choice is the Kinder Beauty Box because of the company’s commitment to introducing customers to a more sustainable way of life while also minimizing its own environmental footprint. Not only are monthly boxes limited to vegan and cruelty-free products, but the company also contributes to environmental and animal welfare organizations in the community.