The Best Early Black Friday Deals of 2021

Save money and save the planet when you score eco-friendly items on sale

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Black Friday is almost here, and that can bring mixed feelings for sustainably-minded shoppers. Some people choose to abstain from the annual event to reduce consumption and boycott overproduction. For others, deep discounts can make sustainable products accessible when they might otherwise be unaffordable. Other people find it's an opportunity to save money while stocking up on essential items they've already determined they need. Several ethical, eco-friendly brands will host sales, with some brands even opting for "anti-Black Friday" or "anti-Cyber Monday" events, encouraging more mindful purchases, pausing sales, or donating a portion to charity.

As with any purchasing decision, it's important to carefully consider your actual need for the item and any reuse-and-reduce alternatives. Buying nothing will always be cheaper, greener, and more ethical, but there are discounted items on the market that help support a sustainable lifestyle.

Since November 26 is still a ways away, ahead are the best-selling deals from last year on eco-friendly products and sustainable clothing that are already happening. Check back, as we'll be adding new items weekly.

Early Holiday Deals

• Boll & Branch: Sitewide Sale

• Coyuchi: Bed Bundle Sale

• Everlane: Holiday Sale Styles

When is Black Friday and Cyber Monday 2021?

Black Friday 2021's official date is November 26. As in previous years, the annual shopping event follows Thanksgiving, with Cyber Monday slated for November 29 (the Monday after). However, you can expect to see deals even sooner as retailers attempt to reduce crowds and shipping delays.

Should I worry about shipping delays?

It's a good idea to start shopping for the holidays as early as possible this year so that you can ensure your packages arrive on time. A surge of orders could impact shipping times.

What retailers are doing Black Friday deals?

While Black Friday is still a few weeks away, expect brands like Amazon, Walmart, and Wayfair to host sales this year. Last year, sustainable shops are also featured markdowns, including Coyuchi and Boll & Branch for bedding, Grove Collaborative for home essentials, and Made Trade for gifts. Stay tuned for an updated list of this year's sales.

What sales should I look out for this year?

Expect to find discounts in nearly every product category. From compost bins and DTC cookware to apparel and kitchen products, there's something for everyone. Bookmark this page and check back as Black Friday 2021 draws closer. We'll update weekly with new sales.

Tushy Spa

Tushy Spa
 Courtesy of Tushy

Normally $129, Now $119

Bidets can help save toilet paper, money, and (though it may seem counter-intuitive) even water. This top-rated attachment, featuring a warm water option with temperature, pressure, and angle control is a great option. Tushy is a carbon-neutral company that supports three Verified Carbon Standard projects, and it donates a portion of profits through its Give Back Program.

The lowest price we've seen on this is $96.

Featured On: The Best Bidet Attachments of 2020


If you do shop, shop responsibly. Do your research on the manufacturer and the product: Does it come from an ethical company? Is it cruelty-free, and does it have minimal packaging?

Boll & Branch Sheet Set

boll and branch sheet set
 Courtesy of Boll & Branch

Normally $168, Now $152 for Twin

Boll & Branch is a Fair Trade-certified company that aims to support organic cotton farmers in the developing world. It is transparent about its supply chain and sustainability efforts, releasing detailed impact reports annually. This sheet set features a hand-finished, chain-stitched link pattern, and it's durable enough to last for many years to come.

Related: The Best Bamboo Sheet Sets of 2020

Caraway Cookware Set

caraway cookware
 Courtesy of Caraway

Normally $495, Now $395

Sustainable cookware brand Caraway slashed the prices on its popular ceramic-coated cookware set. Instead of the toxic chemicals in traditional nonstick cookware, Caraway uses a non-toxic mineral-based coating that reduces the CO2 released into the environment. The cookware even arrives in recyclable cardboard instead of plastic bags.

AeroGarden Bounty Basic Heirloom Salad Seed Kit

Heirloom Salad Seed Pod Kit
 Courtesy of Amazon

Normally $300, Now $195

Including six different types of greens, this salad seed kit and grow light has all you need to enjoy fresh, home-grown salad year-round. Buy it for your favorite gardener, and they will reap the benefits long after the holidays.

Coyuchi Cloud Loom Organic Towel

coyuchi cloud loom organic towel

Normally $68, Now $41

Coyuchi is committed to sustainable, ethical production and uses Fair Trade cotton that's certified by the Global Organic Textile Standard (GOTS), which sets requirements for organic harvesting and responsible manufacturing of textiles. This organic Cloud Loom towel is at once plush and durable and boasts long loops that are absorbent and quick to dry.

Saatva Classic Mattress

Saatva Classic Mattress
The Spruce / Lindsay Boyers

Normally $1,595, Now $1,395 for Queen

The Saatva Classic Mattress is organic, antimicrobial, hypoallergenic, and harmful chemical-free. Saatva Mattresses are built to last 10 to 15 years and come with a 15-year warranty. Made of CertiPUR-US-certified foam and recycled steel.

Brooklinen Classic Duvet Cover

Brooklinen Luxe Duvet Cover - Lapis

Courtesy of Brooklinen

Normally $129, Now $103 for Full/Queen

This OEKO-TEX-certified duvet cover is currently on last call sale.

Cuisinart Multiclad Pro Stainless Steel 12-Piece Cookware Set

Normally $670, Now $274

Stainless steel is one of our preferred cookware materials because it has great heat distribution and durability. This Cuisinart set is widely considered to be among the best, and it comes with a lifetime warranty. The lowest price we've seen is $239.

Ettitude Bamboo Lyocell Robe

ettitude robe
 Courtesy of Ettitude

Normally $98, Now $69

The bamboo in this robe is sourced from FSC-certified forests, and the process is more recoverable and uses less water than other fabric types.

The lowest price we've seen is $32. We've also seen the original price jump from $80 to $98.

REI Co-op Beyonder Weekender Bag

rei co-op weekender bag
 Courtesy of REI

Normally $119, Now $59

REI encourages customers to #OptOutside for Black Friday, but that doesn't mean that Black Friday sales don't exist. This weekender is made of bluesign-approved materials (which save resources and help protect the environment).

Staub 4-Quart Cast Iron Round Dutch Oven

Staub Cast Iron 4 Qt. Round Dutch Oven with Lid

Normally $443, Now $278

Cast iron can last for generations. This Dutch oven has a classic design and an enameled coating that doesn't require seasoning, and it would make a wonderful holiday gift.

The lowest price we've seen is $100. Also, as a heads up, we've seen original prices jump from $414 to $443.

Related: The Best Cast Iron Pans of 2020

Looking for more sales? We've pulled together our top deals and gifting stories below: