When we gave a friendly challenge to the Helium Report last week, we weren't sure how they would react or if they would react at all. But within about 15 minutes of the publication of our post (!), Jamie Cheng, co-founder of the Helium Report, responded positively by accepting our offer of collaboration (we still need to work out the details...). They even published "When Flying in a Private Jet, Fly Carbon Neutral" in response to the challenge, a piece encouraging their readers to offset their carbon emissions. They found out that "it costs less than 1% of the flying cost per hour to fly carbon neutral." A step in the right direction. Don't stop now!