Knowing what was going on in America two years ago this week, TreeHugger's content of two years ago looks frivolous. We didn't know how to deal with Katrina; we had green lifestyle coverage down pat but couldn't cope with the real news.
We still do the lifestyle bit, probably give far too much space to $ 100,000 Tesla roadsters, and Paris Hilton was seen in TreeHugger twice this week. But in those thirty posts per day we now also try to act as a filter of important news and a generator of original content, expertise and opinion. Lifestyle is no longer about bamboo shirts; it is about how we will have to adapt to live in a changing world, and what we have to do individually and collectively to minimize that change.
We wouldn't let Katrina pass unnoticed today. I, and I think all of TreeHugger, apologize for doing it then.