Joey Roth is an industrial designer who uses stories as the initial sketches for his products. He thinks about scenes and conversations, then designs an object that will feed this narrative. Joey used to be a student of creative writing, and loved it because it allowed him to construct entire worlds for his characters. While at Swarthmore he realized that he would rather tell stories through physical objects, and still strives to make each product an immersive world. He lives in Greenpoint, Brooklyn and wishes he had a pet rabbit.