TreeHugger Welcomes Rachel Lincoln Sarnoff!

Rachel Lincoln Sarnoff is a writer, producer and marketing consultant who focuses on sustainable fashion, beauty, lifestyle and parenting. She co-founded in May 2007 and launched, an online magazine devoted to eco-friendly fashion, beauty, lifestyle and parenting, in June 2008. As a small-screen environista, Rachel has guested on eco-lifestyle "Extra," "Hollywood Green," "Good Day L.A." and "The Fashion Team" segments. She has spoken on behalf of Healthy Child, Healthy World and Whole Body by Whole Foods market and is a Los Angeles correspondent for Rachel spent 10 years as a magazine reporter and editor and holds a MA in journalism from USC; her six-page article on green beauty appeared in SELF May 2008. A mother of three, Rachel and her family reduce, reuse and recycle in Los Angeles.