TreeHugger Welcomes Joep Meijer!

Joep Meijer graduated as an environmental chemist trying to define a quantified assessment tool for sustainability for a paper mill. He worked for an engineering consultancy focusing on the built environment for a decade and move to Austin in 2006 to found theRightenvironment. He has over 10 years of experience, developed more then a dozen tools, drafted national standards on footprinting, performed LCA studies for over 300 products.

Joep helps clients to define sustainability strategies that result in improvements that can be measured and do add up. Investing in sustainability where it really matters. He trains design departments in sustainable design sourcing from there own processes and materials and then extending to possible new materials and material uses. He helps agencies to formulate criteria for sustainable purchasing and assists purchase departments in finding the ‘big topics’ for improvement.

His main field of expertise is the built environment. He has worked for all major building materials and branch associations in Europe. He developed tools for European DOT’s for sustainable design and purchasing.

He enjoys communication, is a great facilitator and dares to dream. He is an expert in quantifying environmental performance using life cycle thinking and life cycle assessment methodologies. He loves to help clients in making the right decision.

Joep can be reached at
More information about theRightenvironment is available at