The Year Ahead With Jason Sperling

Who: Jason Sperling, co-founder and CEO, ShipGreen and Prairie Tree Project
Eco-resolution: To help 1,000 businesses go green via ShipGreen, a program that allows online vendors to supply their customers with one-click carbon offsets to neutralize the emissions associated with shipping goods.

Outlook for '08: Social responsibility will continue to be a driving force for companies and for individuals. Investment in the green market will result in the development of technologies that offer real-time measurements of greenhouse gas emissions and energy consumption of products.

For a complete guide to neutralizing your own carbon emissions, read "How to Green Your Carbon Offsets ." To learn about one TreeHugger staffer's views on the controversy about offsets, check out "My Views on Carbon Offsets," by Michael Graham Richard.


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