Paula Alvarado is a journalist based in Buenos Aires. She began working with sustainable design, trends related to sustainability and environmental subjects more than six years ago, and became a referent of the green scene in her home town. She has been profiled in and consulted for articles in publications such as Elle Argentina, Women's Health, LUZ Magazine, Critica Newspaper, Living Magazine and C Magazine, among others; and invited to give talks and lectures on Latin American sustainable design at local universities such as Universidad Catolica Argentina and Universidad de Moron.
She currently covers the sustainable design beat in her region for TreeHugger and edits the Spanish version of TreeHugger for Discovery Latin America. Additionally, she co-organizes the monthly meetings for green entrepreneurs and professionals Green Drinks Buenos Aires. Previously, she worked as a consumer trends spotter and cultural interpreter for the U.S. company Iconoculture.
Since 2007 she also comments on which designers, artists and venues of Buenos Aires inspire her at BA Inspiration, which quickly gained recognition from peers, being featured at WGSN, TDI Magazine, LAN Magazine and LaNacion.com.
Paula is a vegetarian, moves by bike and has developed a special love for all kinds of plants and dogs. For work and for pleasure she has been to 45 cities in 15 countries, and hopes that number will increase in coming years, offsetting her flights of course.