Quote of the Day: Colin Beavan on The Power of One

Colin Beavan (No impact man) on the power of one, (heavily edited)

People ask me this a lot: what is the point of one person trying to reduce their consumption to help the environment? Isn’t that a meaningless drop in the bucket?


Because if a few big environmental organizations start shouting from the rooftops about the power of one, that each one of us can make a difference, more of us will come to believe it and will act as though it is so.

Watch the video below of the ping-pong ball and mousetrap chain reaction. We never know which of us will be the ping-pong ball that sets the others off. We never know which of us will start the chain reaction. But one of us will.