Nau CEO gordan Seabury talks sustainable fashion at Pop-up Shop Launch, NYC. Video by Emma Grady.
Gordan Seabury, CEO of sustainable apparel company Nau, tells us why the West coast brand popped up on the East side of the States at the launch of their pop-up shop in New York City--we covered the launch, here. Gordan shares how their marketing strategy is less on advertising and more on creating a community center in the heart of SoHo--with local musicians, artists, and charities. Click through for Gordan's tips on making clothes last, sustainability at Nau, and more.
Nau CEO Gordon Seabury on Clothing Care
Gordan speaks to how fashion does not have to be disposable and ways for fashion brands to reduce their environmental impact: using sustainable fabrics; recycled and organic, clothing care; dry clean less, line-dry garments, pass down garments for generations. Nau creates classic looks that are built to last and can withstand the test of time.