2007 According to Kara DiCamillo: A Historic Year
I'm a little behind the ball when it comes to our 2007 series, but for good reason. I've been doing a ton of thinking lately about what has been accomplished in 2006, how I can even make it better for 2007 and what the year will hold for our industry.
Quick background: I've been writing for TreeHugger for two years now and I have to admit that I had no idea the opportunities that faced me. Back in 2005 when I started, not many people had heard of our little blog. There were only a few of us writing and reading it, we focused on design and post ideas were not as easy to come by. At least for me anyway. I always had an interest in the environment, as my parents raised me to be conscious of our Earth, but I certainly was not as educated as some of my colleagues. When I told people that I wrote for TreeHugger they looked at me with curled noses and said, "but you're not a hippy…"
Back to present: I'm still not a hippy, but I have learned soooo much. I've taken this knowledge and have taught and influenced others around me. Fellow journalists have interviewed me and almost everyone I talk to has heard of TreeHugger. Talk about an accomplishment. I am honored to be working with such a group of talented people and 2006 was such a fantastic year, not only for us, but for our world.
Consumers seemed to have opened their eyes to the changes that are happening and they are also realized that we are capable of changing our future. I get emails from people in my small city of Newport, RI, who encourage me to join in on their meetings and organizations and it brings a smile to my face to see that people finally get it.
I feel that 2007 is going to be a year of opportunity for all of us. I recently started my own public relations business and I am so excited to kickoff my 2007. Why is this? Because I can help people to promote their green businesses and I can help be the person to change the way that consumers view how we live on Earth. How exciting is that! Like 2006, the green revolution will still remain a challenge, but I have big goals for 2007. When looking back at all of the publicity eco-friendly got in 2006, I'm pretty confident that 2007 is going to be a great, no wait, HISTORIC year for our industry. Spread the word - you can be the change too!