2007 According to Jenna Waston: Everybody Green


The other posts in this series can be found here. The first one with an explanation of what this is about is here.
Jenna Watson, Barcelona, Spain

It's hard to make predictions; sometimes I don't know what I'll be doing tomorrow, let alone in the upcoming year. What I do hope to see in 2007 is continued and ever increasing awareness and concern for green issues all over the world. Every day I hear more people talking about environmental issues in this city — Barcelona. Children are learning about life cycles in schools, people are starting to buy green products at regular grocery stores, not just specialty organic markets, and buses bear labels telling Catalans that they run on natural gas or biodiesel. I visited Canada in October (and yes I did buy carbon credits at Terrapass) and I noticed how much "easier" it is to be green; of course they have been at it for much longer. When compared to Canada, it doesn't seem like being green is as accessible in Spain. It is certainly on the rise and it is exciting to see it happening in the Catalonian capital.I see 2007 as a big year for growth and acceleration of socially and environmentally responsible choices not only in Spain, but around the world. Life cycle assessment will also see changes with its newly revamped ISO standards; making public understanding easier and reporting more transparent. This can only lead to better consumer choices if the results are readily available. I like to think that Treehugger is helping facilitate the paradigm shift towards environmentally conscious behaviour that is essential for the protection of the world for future generations. Let's keep pushing forward and making it easier for everybody to be green.