4-Hour Workweek Author Tim Ferriss on Green Lifestyle Design VIDEO 30 Minutes WATCH>> on Susty.tv

Treehugger founder Graham Hill sits down at the computer for a video chat with man-about-the world, high tech entrepreneur, and author Tim Ferris. "Lifestyle design" is a key concept in Ferris's #1 New York Times and Wall Street Journal best seller, The 4-Hour Workweek, and we hear how the book's ideas can be applied to greening your life.

WATCH>> IN WIDE SCREEN HERE. PART 1 of 4>> SustyLUNCH» WineLibrary.com's Gary Vaynerchuk: Don't Pigeonhole Wine as Douchebag Thing >>VIDEO 2.5 minutes WATCH>>

Gary Vaynerchuk's Eco-Tips for Winos... VIDEO Part 2 of 4

We brought you the Vaynerchuck video tip on car-pooling here, now this video contains Gary's extended musings. Sitting down for lunch at Cookshop on Manhattan's east side, Gary Vaynerchuk shares his passion for car pooling and suggests that the susty life begins by making small changes in your everyday life. Gary also educates us about the wine industry's rising eco-awareness. The conscious consumer may now purchase wine in Tetrapaks -- paper-based containers that are easier to recycle than glass, lighter and require far less energy to transport & distribute, and do not affect wine quality (yum!). Also, Gary discusses biodynamic, organic, and "terroir" or earthy-flavored wines, and critiques a bottle for us 2004 Le Rouge-Gorge, by vintner, Eric Nicolas, Coteaux du Loir, France, Imported by Louis Dressner Selections.

SustyLUNCH» WineLibrary.com’s Gary Vaynerchuk: Don’t Pigeonhole Wine as Douchebag Thing >>VIDEO 2.5 minutes WATCH>> on Susty.tv WATCH>> IN WIDE SCREEN HERE.

Charismatic, unconventional oenophile and entrepreneur, Gary Vaynerchuk, has attracted a cult-like following (self-described "Vayniacs") of more than 60,000 viewers per day to WineLibrary.com. His show also just got picked-up by Revision3 so you can now also check it out there in a super-shortened, attention-challenged version. He also happens to be passionate about sustainable, eco-smart living. Sitting down for a susty lunch to discuss organic wine at Cookshop with us, Gary introduces himself and his philosophy in this first of four videos. Gary spills that the birth of WineLibraryTV.com was sparked by his competitive nature (with internet überstars Ze Frank and Amanda Cogdon) and got set ablaze by a mid-life crisis. The money quote:

The game needs to change. Wine doesn't want to be pigeonholed into this douchebag thing. People want to drink wine, enjoy it, bring family together...

TreeHugger? Why would you name a website TreeHugger? That's the (non-fossil fueled) burning question, of course...

In this 90-second video with Ben Harper and TreeHugger founder Graham Hill--part four in our GREEN DEETS series with Harper--Hill reveals what hugging trees is really all about.

In addition to the fantastic group of TreeHuggers who comprise this site, one of the many many reasons for TreeHugger.com's success may be its a smart, playful and ultimately powerful name. The name indicates that even someone with a collared shirt (i.e. wearing a suit), and not Birkenstocks, can contribute meaningful actions toward solving the environmental crisis. Basically, the appropriation of this once derogatory term steals power from those who would use it in schoolyard fashion (hello *fox news*) as "sticks and stones." Not only can that particular word never hurt us, it no longer has power to harm the natural resources and biota we seek to protect. "TreeHugger" has been removed from the wordy weapons cache of a noise-machine intent on distracting homo sapiens from our current generational mission. That mission itself takes us back to a question asked by William McDonough in his 2005 TED presentation, which asks the question, How do we love all the children of all species for all time? (A hint: Begin, end, and begin again with a hug.)

Collin Dunn of TreeHugger.com and PlanetGreen.com talks with Ben Harper about his passion for surfing and the preservation of our oceans.

An alligator finds its home invaded by a kitchen and frantically dials 911. WATCH EXCLUSIVE VIDEO BELOW THE FOLD!

"HOME INVASION" screams a graphic across the Today Show screen, but exactly who has invaded the home of whom? The MSM and the internet is atwitter about a certain critter, namely an alligator, that found its way into a Tampa Florida resident's kitchen. However, only fifty years ago, the American Alligator was nearly hunted to extinction in Florida, were placed on the endangered species list in 1973, and then delisted in 1987 when their population rebounded. Today, the greatest environmental threats to alligators are habitat Loss and pollution.

Chad Pregracke and Living Lands & Waters Inspire Us to Clean Up Our Acts and Our Rivers

If today's Earth Day is getting you pumped about helping the planet, we following up on Green Deets 017 with some more inspiration: a really great little news feature package on Chad Pregracke and Living Lands & Waters from a CBS morning show airing on Sundays -- you know, that time when people are supposed to be asleep rather than waking up to what Al Gore recently framed as the great environmental challenge that is our generational mission. Well, welcome to internet video where we unearth clips at will and serve 'em up to you! So that you can as do as Mr. Gore suggests and "approach this challenge with a profound sense of joy and gratitude."

Enviro Causes, Obama and the Nobility of Finding Solutions

Ben Harper:

There's no nobility in glorifying the problem. The nobility is in finding the solution.

Video running time 3.5 minutes