Tag: Advertising - Page 6
-
Boho Bodega Reinvents New York City's Beloved Corner Deli
If you've been to, or lived in, New York City you are likely familiar with the city's ubiquitous bodegas. They are generally characterized by an ample selection of pork rinds, blaring salsa music and round-the-clock hours. The bodega has never been a
-
The World's Deepest Trash Bin and Other Behavior-Changing Inventions (VIDEOS)
The Fun Theory, a group sponsored by Volkswagen, believes that the best way to change people's behavior is to make it, well, fun to do so. Thus, they've designed a handful of inventions--a trash can designed to sound like the deepest bin in the world,
-
Earth Keepers Heroes: Your Vote is Needed Now!
From Dirty for Swain - Christopher Swain's high profile swim through toxic waters - to London's Project Dirt - an initiative aiming to highlight what happens when communities act together for the environment -
-
GreenTube by Greenpeace Brazil
What's more of a trademark than YouTube's red bar that indicates a video's loading and play time? This campaign by Greenpeace Brazil from a few months ago took that symbol and used it to show how elements such as biodiversity, ocean levels, and extreme
-
Pretty Prius Freeway Flowers: What About the Water Restrictions?
Call me an eco-curmudgeon, but a new ad campaign from Toyota to celebrate the 2010 Prius model has taken seed in Southern California. Nine "oversized" eco-friendly "Harmony
-
Marketing 101: Humor and Style Sells, Even With A Tough Market
One of the things that Graham Hill wanted to do when he started TreeHugger five years ago was to make sustainability sexy; that properly marketed and presented, people would do the right thing because it was the cool thing. Remember "Green is the New
-
Fiji Water: The Earth-Friendly Choice for Military Juntas Everywhere
A recent exposé in Mother Jones called "Fiji Water: Spin the Bottle" confirmed my common sense notion that drinking bottled water shipped from the South Pacific is a silly and wasteful idea. It also added myriad other
-
Wavy Solar Transit Shelters Are Lovely, But At What Price?
Photo credits Lundberg Design and Streetsblog via Jetson Green Preston at Jetson Green calls it "an interesting collaboration of five different organizations:San Francisco Municipal Transportation Agency(SFMTA), Clear Channel Outdoor, Inc., Lundberg
-
Adam Werbach on the Burst of the Green Bubble (Part Two)
Image via Saatchi and Saatchi S Greenwashing, says Adam Werbach, has run its course and is on the verge of finally dying off. This message comes from the citadel of green marketing, Saatchi & Saatchi S, of which Werbach is now chief. The death of
-
Toyota's Solar Wi-Fi Flowers Stalk American Cities
Image via Toyota USA To promote its new 3rd generation Prius, Toyota is planting solar-powered W-Fi flowers in key American cities. These installation-ads give people a place to sit, as well as free wireless internet and a place to plug in a laptop or
-
Adam Werbach on the Burst of the Green Bubble (Part One)
Image via Saatchi and Saatchi S Though "an organizer at heart," Adam Werbach has become an iconoclast in environmental circles. Werbach got started young, presiding over the Sierra Club when most people his age were unpaid interns. His "death of
-
National Greenwash Day: Perfect as the Enemy of Good?
Image credit: ZeroCarbonista Wind Company CEO Proposes "National Greenwash Day" Just last week a row erupted when French electricity giant EDF launched a green Union Jack as a symbol of its sponsorship of Team Green Britain Day in preparation for the
-
Living on the Edge: Is Humanity Running Out of Space?
Are humans running out of living space? Or just a species that is at home where we find ourselves? These are questions provoked by an exhibit at the Gallery A Gentil Carioca in Rio de Janeiro. Two artists, the
-
French Electricity Giant Greens British Flag - Ecotricity Protests
Image credit: Zero Carbonista Ecotricity and EDF Clash Over Green British Flag While the conflict between UK wind energy suppliers Ecotricity and Good Energy continues, another battle seems about to open up on the UK utility front. Ecotricity, who have
-
Brand New, Extra Green Auto Startup to Hit the Scene: General Motors
Remember that huge, obstinate American car company that consistently lobbied the governmetn to avoid stricter emissions standards, killed its own electric car, refused to seriously develop fuel efficient vehicles while the Japanese car
-
Coolest Environmental Advertising (Slideshow)
Image: ACT-Responsible ACT-Responsible organizes the work of advertisers promoting sustainable causes into three categories: Taking care of (1) the planet, (2) yourself, and (3) others. But ACT Responsible's own work, depicting the tragic consequences
-
Bad Week for the Colonel: Attacks from The Onion and the PCRM
Some days you just want to retire to your rocking chair with a big mint julep, I mean, really. First, we learn from the Onion that the FCC has ordered KFC to "discontinue all broadcasts containing "false and misleading suggestions" that its heated
-
Soap, Sanitizer, and Spray Disinfectant Economies Boom, Thanks to Swine Flu
With every traumatic event in life, there is always a team of clever marketers waiting to capitalize on peoples fear. It is the very basis of smart marketing. It is one thing to tell people to use their moisturizer or they will get
