Tag: Advertising - Page 4
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100% Wind and Solar Powered Billboards Come to London, New York & Sydney
This week, office solutions company Ricoh unveiled what it is calling the "eco-board" - a billboard powered entirely by solar and wind power in London. Situated on the M4 motorway, the billboard is equipped with 96 solar
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Why Eco-Innovation is the Best Response to Greenwashing
As the kickoff speaker to the Sustainable Brands '11
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Sexy Energy Conservation Video Leaves Me Cold (Video)
From Oily Cassandra's lingerie-clad attempts to educate on peak oil, to PETA's sexy banned Super Bowl ads, there's no shortage of attempts to use sex to sell sustainability out there on the internet. This latest
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Xylophone of the Forest, Stunning Ad for Docomo's Wooden Cellphone
This is probably one of the most beautiful and awesome ads I have ever come across, thanks to Frame and Form. Watch the Xylophone of the Forest, and before you shrug it off because trees might have been killed for the making of this clip, hear me
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Green Schools Project Promotes Renewables & Sustainable Agriculture (Video)
The retail and banking giant Cooperative Group's ethical business push has been making headlines in green business. From Fair Trade to renewables to sustainable agriculture, the organization is building on its
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How Community-Owned Wind Power is Tackling Climate Change (Video)
From communities demanding more wind turbines to a Government-backed plan to spread income from renewables to surrounding residents, we've seen a lot of stories lately about harnessing renewables not just to create
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7 of the Funniest Green Commercials Ever Aired
Sometimes all it takes is a sense of humor. These seven ads come from agencies who put their top talent to work on encouraging environmentalism -- promoting everything from energy-efficient light bulbs to preventing
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Yellow Pages Unveils National Opt-Out Site, Responds to Paper Book Critics (Neg Norton Interview)
Neg Norton is president of the Yellow Pages Association, a group that's taken some hits on TreeHugger for pushing paper phone books. Today, his association is rolling out a new, national opt-out Internet site, where
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CBS Launches "EcoAds" - Connecting Advertisers with Community Projects
Next time you see an ad for Chevrolet, it could be channeling funds directly to green projects in local communities. That's the concept behind the newly-launched EcoAd, a project from CBS-owned EcoMedia. The underlying premise, or
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Greenpeace and Sierra Club Attack Greenwash Ads From Oil Sands Industry
Activists can have a sense of humour, too. Greenpeace Canada has been running a campaign inviting remixes of these really corny ads being run by CAPP, the Canadian Association of Petroleum Producers.
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Climate Skeptic Anti-Tax Politician Funds Billboards with Tax Money
When climate skeptic Lord Monckton crashed a business lunch in Cancun, there was much speculation as to where other high profile skeptics were hiding out. Yet Monckton won't be the only one at the talks—Roger Helmer,
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Photo of the Year Reminds COP16 That People Are Waiting for Climate Change Solutions
Just in time for COP16, this photo used by WWF has won an OBS-awards prize for PR Photo of the Year 2010. To celebrate, WWF Germany has revived the image at the head of an appeal to world leaders attending COP16 to reinvigorate
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Handmade in Germany: Extending the German Reputation for Quality
Image: handmade-in-germany Made with Class, Not in Mass Made in Germany. The label initially required for protectionist ends has become recognized worldwide as a hallmark of quality. Now, an initiative started by German manufacturers plans to extend the
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With Graphic Labels, FDA Will Show, Not Tell, Impact of Smoking
If you've spent time in Europe, you're probably accustomed to seeing forceful health warnings on cigarette packs. If you're like me, you've
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Can Environmentalists Engage Everyone and Remain Engaging?
I've argued before that for sustainability to be sustainable we need everyone on board. Yet, as someone who works as a professional communicator, I
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KFC Double Down Gets Past Border Security and Food Police, Comes To Canada
The commenters in our posts following the trial and introduction of the Double Down pointed out that a) it's a free country and b) at 550 calories there are a lot worse things out there. (The Washington Post claimed "it's almost health food") Now it is
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Message from Earth Says Feel Guilty, Very Guilty (Video)
From strange films about blowing up little climate skeptics to the futility of pessimistic disasterbation, the topic of what constitutes effective communication keeps cropping up here on TreeHugger. I've just come across another
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Is This the Worst Oil Advertisement Ever?
Throughout the Gulf oil spill, BP pulled out all the stops to try and save their image -- with a slurry of off-the-mark television advertisements airing across the United States. Still, their pricey PR campaign couldn't come
