Tag: Advertising - Page 3
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Should Billboards Be Banned? A Look at São Paulo
It has been five years since São Paulo, Brazil banned billboards. Do you think "visual pollution" should be banned in other cities?
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On Bike Infographics & Link Marketing
A popular infographic has sparked another round of discussion on the role of infographics and link marketing.
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Are Marketing Departments Blocking Environmental Progress?
Business leaders are increasingly aware of the need to cut emissions and reduce fossil fuel use. Marketing departments, not so much.
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Patagonia: Don't Buy Our Jackets
Outdoor clothier, Patagonia, bucks Black Friday with radical anti-consumption message
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Unofficial Posters for London's 2012 Olympics Might Be Better than the Real
The posters use unexpected everyday objects -- from half-eaten cookies to beer cans -- to form the iconic rings.
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"This Space Available": Film Looks At Advertising As Visual Pollution in Public Spaces (Video)
A new documentary takes a look at how corporate advertising is taking over our public spaces, and how people are reclaiming those spaces.
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Why "Green Fatigue" May Be an Opportunity to Do Better
People are sick of hearing about "green" products and ideas. That's a very good thing.
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Bottled Water Company Told To Stop Making Claims That Its Bottles Are Biodegradable
A brand that we have ridiculed before for claims about its water now is in big trouble for its claims about its bottle.
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Timberland Boots Don't Kick the Can
"Lost Bottle," a television ad for Timberland Earthkeepers boots and part of the company's Nature Needs Heroes campaign, was seen in the commercial break on The Daily Show with Jon Stewart last night. It shows a dog snatching a plastic bottle and
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100% Bug-Powered Smart Phone, Featuring Insects Doing Circus Tricks (Video)
Oh yes. Snapdragon asks, "How many preying mantises does it take to power a smart phone?" And indeed, they put together a bug circus to find out. Check out the video. As you might guess, it would be near impossible to
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Scary Chipotle Short Film on Plight of Farmers
Mini Spoiler Alert: This new short film/ad/music video from Chipotle, which is based around a group of young boys exploring an abandoned farm house, highlights the ongoing plight of American farmers. But instead of the spookiness of
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New Report Accuses Natural Foods Marketers of "Cereal Crimes"
Cornucopia just released a report, Cereal Crimes: How "Natural" Claims Deceive Consumers and Undermine the Organic Label--A Look Down the Cereal and
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The Week in Pictures: Solar London Bridge, Translucent 'Chicken Chapel,' and More (Slideshow)
London has announced grand plans to build the world's largest solar bridge, which will generate 900,000 kilowatts of electricity every year and provide nearly 50 percent of the energy needed to power the central London railway
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The One Thing Every Brand Should Do to Change the World
My day job is in branding for good-for-the-world businesses, non-profits and organizations. So I get a fair few invites to attend events on "branding and sustainability", or "how brand can
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Supermarket Sausage Ad Banned as Misleading: Not Shocking Enough (Video)
Often, when we hear of censorship of film, it's because the footage is too shocking or disturbing. Not so in the case of UK supermarket Tesco's sausage ad. It's found itself banned by the country's Advertising Standards Authority
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How Will the Hourglass Marketing Trend Affect Green Products?
This week The Wall Street Journal reports that Proctor & Gamble is pursuing a new product introduction strategy. The consumer products giant has noted that products targeted at middle class consumers are staying on
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What Does Being "EcoFriendly" Really Mean in Advertising? Infographic Lays Out Details
Ever wonder what the can-and-cannots of green marketing are? Ever wonder about how companies try to rope you in to believing their products place the environment as a priority? An infographic by ColumnFive done for Ethical Ocean dives into the nuts and
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ConAgra Sued for Misusing "100% Natural" Claim on Genetically Modified Oils
Most conscientious shoppers know that there is no regulation behind the word "natural" on food labels (with the exception, to some extent, of meat). So food companies slap the word on any product they want to, no matter how many
