Tag: Advertising - Page 10
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Bnarrator Gives Voice to Websites, Creates Green Jobs, and Remixes Nalgene Bottle Dangers
What if the environment could speak for itself? Would it say "ouch" every time a new plane took off from the tarmac spewing CO2e's into the air. Would it say gracias, merci, todah or thank you for every new tree planted, or for the leftovers you
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Portable Shelters for Homeless or Refugees Designed by ZO_loft
ZO_loft Wheelly: Shelter Cart The quest to find a suitable, if not ideal, solution to the problem of people dislocated from more permanent housing is a pressing issue which many designers take very seriously. The challenges are great: housing must be
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Designers Propose Living Garden Billboards in NYC
Image: Todo Design and Das Studio Yep, the billboard is getter better and better. What was once a flat-faced urban fixture now becomes a tabula rasa for endless possibilities, as one proposal does by re-imagining dreary NYC billboards dressed with living
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Message Trumps Medium: Five Sort Of Green Billboards
David Ogilvy, the founder of Ogilvy and Mather, wrote: "I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard." To an
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Billboard Made of Lettuce Grows On You
Dare we say that we actually like something from McDonalds? It's a billboard that was set up in Chicago last fall to promote their "health conscious" menu, and just won a Gold Award for Leo Burnett at the Innovative Advertising Awards.
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Green Branding: Why Originality Matters
Sustainability Must Go Mainstream Punk rock wouldn't be very punk if everyone listened to it. This isn't the case with the sustainability movement — which, as we argued in our first guest post on why green branding and marketing is important, isn't
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A Picture is Worth... Surfriders' Catch of the Day
How about freshly "caught" fillets of condoms, a plastic surprise or Styrofoam bites? Here are a few examples of "Catch of the Day," a guerrilla ad campaign sponsored by Surfrider Foundation to educate people at farmers' markets about the
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Brita Water Filter Ad Campaign Provokes Strong Reactions
The question above, posed by copyranter in the title of an article panning Brita's new advertising campaign, got our attention. Brita's approach may be crude, (no pun intended), but such
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Branding for Non-Profits - Why It's Important
The essence of branding is developing a clear identity for the messenger -- as opposed to marketing, which merely focuses on the message. However, in the non-profit sector, branding frequently falls by the wayside. My theory is that when your messages
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Natural Products Association Launches The Natural Standard
Last year we got a good response from readers and colleagues when Mike Indursky of Burt's Bees talked in a TreeHugger interview about developing The Natural Standard - an attempt to specify exactly what is, and is not, meant when a company describes
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Complaints Against Greenwashing Quadruple in the UK
The UK-based Advertising Standards Authority (ASA) is a body that regulates truthfulness in advertising. We've already seen the authority step in to a number of disputes regarding sustainability claims — including banning a deceptive Lexus ad; a
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Five Best Green-Ass Video Ads
The Green Movement needs to compete for consumer attention. Funny, eye-catching ads open the door for change. As an inspiration, we bring you the five best ads featuring buttocks, mostly naked buttocks, to sell the
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Farmers' HelpPoint Anti-Bike Ad Gets Slammed
When Statefarm came out with an ad that demeaned cyclists, the outrage from readers at Streetsblog, Grist and ourselves was such that the company decided to pull the commercial. Now Streetsblog are taking on another erroneous ad, this time from
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Do You Know What You Eat? Greenpeace's Ads Against Genetically Modified Organisms
Greenpeace commissioned Moscow-based BBDO Russia created a series of ads to raise awareness about genetically-modified organisms. The text in the ad, cropped out of the above image, says, "The DNA of genetically modified plants may contain the genes of
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Rebirth of the Producer
The number of companies that actually make their own products is dwindling. Manufacturing, especially as it pertains to consumer products like shoes and textiles, has been reduced to an exercise in outsourcing. It's not uncommon for competing products
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Quick Test: Does State Farm Bike Ad Make You See Red?
OK. This is the final exam
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Cascade Green: 100% Carbon Offset Beer
"...for beer drinkers who have an interest in environmental issues." Burp.
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Greenhushing Doesn't Help Anyone: Why Green Business Should Speak Up
Greenwashing is the corporate image version of money laundering − a way to maintain the status quo under a shiny thin veneer of change. One of greenwashing's negative effects is that it dissuades genuinely green companies from promoting their own far
