Yves Behar on Sustainable Design, Predictions for 2011
If it's Thursday, it is Home and Garden time in the New York Times, and we might as well enjoy it before they put their pay wall in the new year. Tim McKeough does a good interview with industrial designer Yves BeÌhar, who is optimistic about the future of green design:
One cannot help but smile at his predictions for 2011:
What about sustainability?
Sustainability calls for a complete overhaul of every sector of production. That means that in the next 10 to 20 years, every process, every factory, every logistics system, every product, every service is going to have to be completely rethought from a sustainability standpoint. It's an incredible opportunity. I don't think there has been a similar opportunity since the end of the Second World War and the transformation of industry from military to consumer.
What do you think 2011 will hold, in terms of design?
I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves.
To me, this year is the promised year. We spent 40 or 50 years subservient to marketing and advertising, but I think the Internet and social network revolution have really brought a much more direct level of communication. Rather than succumbing to the brand message, people are very centered on the product and their expectations of what the product should deliver as far as relevance, technology, simplicity, sustainability and health.
More on Yves Behar:
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