WE'VE is a new site for sustainably sourced home goods
A new online retail site, WE'VE, is the latest project from Eve Blossom, founder of Lulan Artisans. The site features sustainably sourced products from artisans, along with the stories of their work and materials. The site launches tomorrow, September 24.
In 2008, Lloyd Alter wrote that Blossom "has one of the most sophisticated views of sustainability that we have seen." Lulan embodies a fair-trade ethos, by partnering with craftsmen around the world to create new designs and markets, while supporting the local communities.
WE'VE expands this work by connecting buyers directly to environmentally aware makers of products. It emphasizes the stories behind each item, giving the production process transparency. The site allows shoppers to essentially commission work and follow the creation process. WE'VE uses a preorder system that guarantees artisans enough orders to invest in materials, while eliminating the waste associated with overstock.
Blossom says the site was born after Lulan hosted a design competition, inviting designers to submit ideas for production. After the competition attracted 1600 entries in 16 days, Blossom realized there was a potential for a new commerce model.
Blossom told LuxuryInProgress that she believes in the importance of understanding who makes our goods:
"In the future, we think manufacturing will change dramatically and the maker movement will continue to be a major change agent. We’ve reflects the maker movement and how it helps establish a better way to produce with a transparent relationship chain, closer relationships and high design."