Olympic Torch Wins Design of the Year From London's Design Museum
The London Design Museum's Designs of the Year Awards have been announced. And the winner of the big prize is the London Olympic Torch designed by Edward Barber and Jay Osgerby. It's a delicate but strong design and one that will be passed from hand to hand in the coming months.
Given that it is an Olympic year, it's not surprising that an Olympic design would get a Gold, but the shocker is that it wasn't the Velodrome.
Bonnie Alter/CC BY 2.0
Design Museum/Promo image
Under Furniture, this lovely balsa chair by Kihyun Kim is the winner. It's an eco winner too: balsa is very light; an under-used and sustainable wood.
For Fashion, Issey Miyake, the Japanese designer won. It's another eco winner: the fabric is made out melted recycled plastic bottles.
For Transport, a redesign of an emergency ambulance is the winner. This is a socially responsible choice and one that will change the way ambulances are viewed. For example, the stretcher is in the centre of the vehicle so that there is full access to the body.
Graphics winner: Nokia Pure, a new font design for the Finnish mobile phone company.
Digital winner: Microsoft Kinect for Xbox 360.
The verdict: strong on the Olympics, strong on the environment, strong on British, with many British designers winning.