Craft for Craft's Sake Means Nothing: The Principles of Deep Craft

Fair Companies/Video screen capture

"Handwork may be the bedrock of innovation, but nostalgia for handwork is quicksand."

The Deep Craft Manifesto

I've already declared my admiration for ETSY, its business model and the way it has reempowered crafts people and artisans across the Globe. But there is a danger, says craftsman Scott Constable—whose work on an airline executive's tiny treehouse home I wrote about a few weeks back—that when we focus on the beauty of making things by hand, we forget to focus on how beautifully we can make those things by hand.

In other words, for every whizzy DIY gadget project or easy upcycled craft project, there's a danger that we forget that true craft has never just been about making things by hand—but rather about making things really, really well.

Fair Companies/Video screen capture

That's where Constable's Deep Craft Manifesto comes in. From skateboards inspired by the details of windsor chairs to mobile biodiesel processors, Constable doesn't confine himself to traditional craft products. But rather he takes the principles that have always made good craft great—from "maintenance = improvement" to "entropy adds value"—and applies them to utilitarian concepts that make our lives better and more fun.

Yet another great video from Fair Companies.

Tags: Chairs | Crafts | Designers | Furniture | Sports | United States