Coroflot Redesigns And Relaunches To Bring Designers And Clients Together
In the last century it was really hard to find an industrial or graphic designer. Perhaps you hang out with them at a golf club or your kids play soccer together; perhaps you saw someone interviewed in a magazine, a rare enough occurrence. The Internet changed all that with sites like Coroflot, set up in 1998 and now " the largest, most established, most diverse pool of professional creative portfolios in the world."
Now Alan Chochinov, also of Core77, tells us that it has been relaunched with " a new interface, improved usability, integrated promotional tools, and expanded social media integration". It is a lovely thing, and a few minutes of cruising found some really interesting things. Here is an example of how a site like this can help the public and the prospective client understand what a designer does and how they work, (something that I think is obscure to most people).
On the front page, there is a gorgeous photo of a hand powered clothes washer by a student at the School of Industrial Design in Lund, Sweden. When you dig a little deeper, you find an entire dissertation including:
The history of the washing machine;
sketches and design development;
And the finished product, and that isn't even every step shown. Not every project on Coroflot is detailed to this degree, but just one example like this gives such a wealth of information about how the design process works, how one goes through all of these stages of thought, planning, testing, questioning, prototyping and testing again before launching a product. It is not a sketch on the back of a napkin, but an example of how, as Le Corbusier noted late in life, Creation is a patient search.
That's the real value of an enterprise like Coroflot; It gives designers the tools to make themselves known, and it gives the public the opportunity to learn what design really is as well as who is doing it. I suspect I will be spending some time on their new, beautiful update.