Would You Pay More To Buy Clothes Guaranteed For Ten Years?

It is a nice looking jacket. It is well made too. So well made that:

This product is guaranteed for a minimum of 10 years from the date of original purchase. The chances are it will last a good deal longer than that. So now you have to decide whom you’d like to hand this product down to?

The hook is that it costs £400.00.

That's US$ 584, a lot of money in any language. However the company, Howies, says they make it differently:

Going forward we will have to take more responsibility for our consumption. The manufacturer and the consumer will both have to share that responsibility.

We live in interesting times.

From where we stand as a manufacturer, a product that keeps working for longer uses less-resources in the end. The key ingredients to this are quality and good design.

To make something well, you know, the best you can do, means going that extra mile. Every stitch, every zip, every little feature considered. The weakest points made strong. Then, and only then, can we say that we have fully understood the responsibility of making something.


It has been said that North Americans know the price of everything and the value of nothing, going for the cheap and disposable rather than the well-designed, well made, but expensive. A ten year warranty has great value, but at what price? Over at PSFK, they ask:

Would people be willing to wear the same coat for 10 years? And what are the implications for fashion fads? Or does this just mean that the coat will be left gathering dust at a second hand store for the next 9.5 years?

What do you think?

Tags: Clothing

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