Spread the Warmth with Horny Toad's Pre-Loved Clothing Donation Program

The Bivouac project—I think that's what it was called—was a scheme, from aeons ago, whereby a bunch of mountaineers organised for their fellow adventurers to donate old outerwear jackets and sleeping bags, those gathering dust in garages, basements and attic. They then dispersed these goods to homeless folk. Climbers and backcountry skiers voluntarily chose, for recreation, to camp out in wintery weather. For many people, however, there is no choice, they brave the same conditions out of the dire necessity of daily urban survival. Alas, that project is no more.

But all is not lost. For outdoor inspired apparel company Horny Toad have just launched their Spread The Warmth program, which traverses much the same terrain. "The clothes taking up space in the back of your closet could keep someone warm this winter. We're asking you to dig deep and give them a new home by donating to an organization that can get them to people in need."

What's more, if you let Horny Toad know that you've given your clean functional preloves to a local shelter, Goodwill, Salvation Army, etc, the frogsters will happily give to you a 30% discount on their clothing. Kinda like a trade-in.And if that ain't enough of a win-win, Horny Toad will take you on trust that you've really committed this gesture of community generosity. But they'd love to hear stories of what you gave away and why. Their national program runs until 20 December 2008, so get on board now to support it.

(This is not a token greening from Horny Toad, they're also behind the socially reponsible logistics company, Planet Access and they're the sister brand to the deep eco outfitterNau.)

:: Horny Toad's Spread The Warmth, via a tip from Kori

More Preloved Clothing on Treehugger
Clothing Libraries: Another Product Service System
"Swopping" is Swedish for Clothes Swap
Swapping is the New Shopping

And just for fun, more Toad stories on TreeHugger
Toad Hunters Offered Beer Bounty, say ABC
Making 2008 the Year of the Frog
Seven Endangered Species Rulings to be Revised

Image from Horny Toad website.

Tags: Charities | Clothing | Consumerism | Recycling | Reusability