Source4Style Rolls Out 2.0 Site, Paves Way for Online Eco-Fashion Sourcing
From the launch of Source4Style's online eco-textile sourcing marketplace in October 2010 to their recent recognition by Cartier as recipients of the Women's Initiative Award, we've been at the front lines covering Source4Style's growth as they pave the way for sourcing sustainably in the digital age. This week, Source4Style revealed the brand new 2.0 version of their site that boasts new features, including engaging multimedia content, informative videos, and more.
Source4Style is bringing sourcing into the digital age. “Despite the rise of online solutions to fashion commerce, the $400 billion market for materials sourcing remains offline and fragmented,” says co-founder Summer Rayne Oakes. With suppliers spending up to 43% of their marketing budgets on tradeshows alone, according to co-founder Benita Singh, Source4Style provides an e-commerce platform that benefits not only designers but also sustainable suppliers by providing access to a global market.
The supplier-generated site offers a wide array of sustainable fabrics--plus, yarns, buttons, zippers, and lace and trims coming soon. Pricing and inventories are updated twice daily and designers can purchase swatches and samples for $4 per swatch. Additional information, including lead times and availability, is also at the designer's fingertips.
Most notable with Source4Style 2.0 is the addition of a Trends section, which is home to "Curations," a series of personal stories from leading designers and thought leaders, from artist Abigail Doan to Marie Claire's Amanda Hearst. The redesigned site also boasts a video channel called the "Cutting Edge" and another section called "The Academy" that focuses on informative- and academic-based articles.
Source4Style is becoming more than just a place to source sustainable fabrics but a destination for engaging content that inspires and informs.