Swobo, a Californian company that designs and sells merino wool cycling jerseys and organic cotton T-shirts, recently relaunched their web site. One of the items for sale is this men's short sleeved jersey, which is made out 100% merino wool. It's priced at $96. The merino is produced using MAPP, an approach which manages the entire supply chain in order to develop the merino fabric in specialized manner. :: Swobo
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