Equinox Fitness Club Premiers "Orange" Organic Apparel
Organic Label 'Orange' by Equinox Fitness Club. Via WWD
Equinox Fitness fanatics now have apparel to suit their workout sessions. The gym officially launched Orange, their first private label apparel collection, on Dec. 14 and it's all organic and manufactured in Los Angeles, WWD reports:The collection launched with t-shirts, hoodies, shorts, and tank tops for men and women and will eventually grow to a lifestyle brand. According to WWD's interview with Bianca Kosoy, the fitness club's creative director, members are "die-hard" and there's a coolness about the brand. Logos will be subtle, see below.
Want to work off the holiday love handles? Visit Equinox Fitness for more.
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