Adidas to Turn Jocks into Eco-Fashionistas with 'DryDye' T-shirts That Save Water
Every two years the equivalent of the Mediterranean Sea is used to color the world’s clothing. It takes about 25 liters of water to dye your typical T-shirt. Being fashionable is not only taxing on your wallet, but on the environment.
Adidas’ partnership with Yeh Group means that the brand will be the first to introduce ‘DryDye’ technology in its production on a global scale. This summer, Adidas started using the technology to dye 50,000 T-shirts. The result of employing a process that uses zero water means Adidas saved the equivalent of a full-sized swimming pool of water in making this batch of tees.
Watch Every Drop Counts
As DesignTaxi point out, this revolutionary technique uses a pressurized form of carbon dioxide instead of water. Adidas' use of ‘Dry Dye’ technology also means that company will use 50% less energy and 50% fewer chemicals to dye clothing.
The T-shirts are just the beginning as the brand expects to expand the ‘DryDye’ process to dye hats, shorts, and socks.