3D Street Painting Shows Just How Toxic Laundry Water Is (Video)

YouTube/Video screen capture

New research commissioned by Greenpeace International shows evidence that hazardous chemical residues in clothing items created by major brands are released into public waterways when they are washed by consumers.

To mark the launch of the report, a group of Greenpeace activists joined Planet Streetpainting artists to create a 3D street painting in the square facing the World Fashion Centre in Amsterdam.

The report, Dirty Laundry: Reloaded, for the first time measures the percentage of hazardous chemicals, specifically nonylphenol ethoxylates (NPEs), that were laundered out during standard domestic washing conditions.

The results show that consumers of brands such Abercrombie & Fitch, G-Star and Calvin Klein are unwittingly polluting the public water supplies in regions and countries around the world, including countries within the EU, as well as the United States and Canada, where there are precise restrictions on the use of these hazardous chemicals.

Given the gravity and scale of the problem, Greenpeace is calling for brands to join a Detox challenge to urge some of the world's most popular clothing brands to work with all of their suppliers to eliminate the release of toxic chemicals.

So far, six international brands have committed to Detox, including Puma, Nike, Adidas, H&M, C&A, and Li-Ning.

How dirty is your laundry?

To see more Planet Streetpainting projects, visit planetstreetpainting.com.

Tags: Arts | Green Fashion | Pollution | Sustainable Fabrics | Water Crisis

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