Upcycling Goes Mainstream: Britain's Biggest Retailer Tesco Teams Up with From Somewhere for New Fashion Collection
Hot on the heels of London Fashion Week there is great news for UK fashionistas on a budget. The fantastic label From Somewhere, whose founders Filippo Ricci and Orsola de Castro are also founders and curators of Estethica, is extending its sartorial influence to the mainstream consumer. The recent announcement of their new collaboration with Tesco, Britain's biggest retailer, promises a collection of upcycled dresses made from Tesco's waste textiles. Even better news, the designs are sexy body-contastic! Take a look at the designs...
The collection for Tesco is called From Somewhere to F&F;, which stands for Florence & Fred, Tesco's fashion label. The dresses are being produced "in a pioneering 'green'
factory in Sri Lanka as part of a wider long-term consultancy project."
Orsola de Castro says of this ground breaking collaboration, "I wanted to create a diffusion collection that is classic From Somewhere but also capable of reaching as many potential customers as possible. My aim has always been to make reclaiming and up-cycling widely available, so the collection for Tesco looks at shapes that are flattering, can take you from day to evenings and are comfortable and beautifully cut."
Tesco has made inroads into ethical fashion before working with Katharine Hamnett on an organic cotton collection a few years back. Unfortunately that collaboration did not have a happy ending and was halted due to differences between designer and client. We wish From Somewhere better luck with this initiative and hope the upcycled collection is a bit hit in the supermarket aisles of the UK.
We're delighted that From Somewhere's profile is reaching new heights after all their hard work pioneering ethical fashion in the UK. They were featured on a prominent BBC Radio 4 programme this week about upcycling in fashion, as well as hitting the red carpet spotlight at this year's Oscars when Livia Firth wore a custom made From Somewhere dress alongside her Oscar nominated husband Colin Firth.
From Somewhere to F&F; will be available to buy exclusively at Tesco Clothing online this spring.
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