U.K. Launches First Carbon Label For Fashion

Photo credit: Continental Clothing

U.K. shoppers will be able to examine the carbon footprint of the clothes they buy for the first time, thanks to the launch of the world's first Carbon Reduction Label for textiles.

Initiated by Continental Clothing, a London-based organic apparel company, in partnership with the Carbon Trust, the new label will state the amount of carbon dioxide and other greenhouse gases that were produced as a result of the clothing item's production, distribution, use, and disposal. Photo credit: Continental Clothing

The label, which will be displayed on a range of printed tees and sweatshirts, will include steps consumers can take to reduce the item's carbon footprint, such as choosing the cold setting on their washers and avoiding tumble drying.

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