The "No Make-Up Challenge" Shows Gorgeous Faces Without Toxic Goop


Images via No More Dirty Looks

No More Dirty Looks is a book and website we've covered on TreeHugger before. It's the project of two women who uncover how toxic our "beauty" regimes can be if we aren't paying attention to the products we're buying. But the blog ran a challenge last week asking people to skip make-up altogether, safe or not. And the results show that maybe being dedicated to a make-up routine is a bunch of hooey in the first place. The challengers state:
"A recent British study found that 70% of women wouldn't leave the house without their makeup tools--half of those said they wore makeup 24/7, and 40% said they'd be embarrassed to be seen without makeup in front of friends and coworkers. Ugh!"

Indeed, ugh!! To be that attached to make-up is troubling since cosmetics are known to contain some incredibly non-natural and even downright dangerous stuff. We doubt that anyone actually wears make-up 24/7 -- who wears it to bed?? -- but if we're talking about cosmetics, then yes, many people do wear night creams and other "beauty aids," which means we're indeed sporting chemicals on our bodies every hour of every day.

But the women behind No More Dirty Looks are on to the cosmetics industry. Revealing what's safe and what's not is the mission behind their book and daily activism.

So the challenge was this:

The rules: No mascara, no lipstick, no blush, no foundation, no nothing. But we're making a small exception for a little concealer if you have a zit or two you want to hide.

Instructions: Send your picture to nomodirtylooks (at) gmail (dot) com, with NO MAKEUP in the subject line. Please include your first name, city of origin, and usual makeup routine if you feel like sharing. We need all pictures by end of day, Sunday, September 27th. We will post the results on our site next week, as well as on our Facebook page.
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We know it's a bit scary, but you'll be surprised--it's kinda liberating, and may make you rethink how you apply makeup. For example, we're loving the bold lip on the bare, no-mascara face these days... And once you've ditched it all, that kind of experiment won't be so intimidating.

Sounds easy enough -- simply add 15 minutes to your day's free time since you don't have to spend it on "putting on your face." Though, why is concealer allowed when technically that's make-up? In a blog post by Alexandra after the challenge announcement we see why:

"I work from home most days, so I often don't wear anything. But if I do leave the house? Hells ya. Even a little trip to the grocery store has me putting on a face. Nothing too heavy, but definitely some concealer and a quick smudge of color on my lips and cheeks."

Apparently giving up concealer might take it a step too far.

Anyway, the results from the challenge were posted on No More Dirty Looks today and it just goes to show that we can be gorgeous without the goop.

Even if you are attached to make-up in a serious way, information about safer alternatives to toxic cosmetics are all over TreeHugger and sister site Planet Green. Check out:
6 Alternatives to Gross Conventional Cosmetics and Beauty Products
Get Green & Gorgeous For Less: 3 Eco-Cosmetics Brands You Can Find in Your Drugstore Aisle
Know Your Cosmetics Ingredients: Top Five Ingredients to Avoid

And don't miss the Annie Leonard video on Story of Cosmetics:


More on Cosmetics Safety
Safer Cosmetics on the Regulatory Horizon
How to Go Green: Women's Personal Care
Teens Address Harmful Chemicals in Cosmetics at National Summit

Tags: Beauty Treatments | Cosmetics