The Gap Brings Back Denim-to-Insulation Recycling in October (Video)
Photo: Screenshot via Gap on YouTube
If your jeans have seen better days, bring them to a Gap store near you tomorrow through October 20th, where they will be recycled into UltraTouch Natural Cotton Fiber Insulation--brr...it's getting cold outside--and donated to communities in need.
Similar to the Gap's "Cotton: From Blue to Green" Campaign--which I wrote about back in March--the denim drive will give Gap shoppers 30% off a new pair of Gap 1968 blue jeans and an extra 10% off if you become a Gap fan on Facebook--oh the joys of social media. But, before you do, check out their cute campaign video--sent to us by Robin from Mekanism--after the jump--wherein torn jeans roll up into houses and their wearers run and bike around town...
Video: Gap via YouTube