Summer Rayne Oakes and Payless Launch Zoe & Zac, the First Affordable Green Footwear Line
Photo credit: Payless
TreeHugger's favorite eco-model/author, the bodacious Summer Rayne Oakes, is helping Payless Shoes make strides with a new sustainably stylish collection of shoes and accessories. Zoe & Zac, which is available in 1,000 Payless stores nationwide and at Payless.com, is a bona fide shoe-off of eco-friendly materials, including organic cotton, linen, hemp, jute, recycled rubber, and water-based glues. And pocketbook-weary recessionistas can rejoice; nothing costs over $30.
Packaged in 100 percent recycled boxes printed with soy inks, the affordable, ultra-cazh kicks for women and girls—fret not, gents, a men's line is in the works—will take an "invisibly green," fashion-first tack with seasonally fresh updates that reflect the hottest trends in terms of silhouettes, colors, and detailing. Translation: You can get your Birkenstocks somewhere else, you dirty hippies.
Photo credit: Payless
Slip on a pair of ankle-grazing espadrille wedges in a blaze of periwinkle, kick up your heels in camouflage-print skimmer slip-ons, or encase your dainty tootsies in chocolate-brown ballet flats festooned with daisies and topped off with a bow.
"The most common misconception about sustainable fashion is that it comes in one color and looks one way—neutral, boxy, baggy, shapeless," says Oakes. "The best sustainable fashion is invisible and that's what Zoe & Zac is all about. People like change and to wear the fashions of the season, and Payless is enabling consumers to do that in an affordable and sustainable way with this first-ever new brand." (Psst, Oakes tackles the made-in-China conundrum in a previous post.)
The kicker? For every Zoe & Zac purchase through May 4, Payless will donate $1 to the Nature Conservancy's Plant a Million Trees Campaign, with a minimum contribution of $100,000 slated. Sounds like one small step for a shoe, one giant leap for shoekind.
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