Spring/Summer Fashion 2009: Mavi Jeanswear Organic Division


Photo credit: Mavi Jeans

Dress 'em up or dress 'em down, the classic pair of jeans is a versatile wardrobe essential that bridges high brow and low brow, uptown couture and downtown hipster. Turkish transplant Mavi, which started cranking out organic cotton jeans in 2006, knows its way around denim. For spring, the Mavi mavens are venturing away from blue-wash territory into full-colored mode, with hues like pale pink, pale white, pale sand, and pale green to perk up its new line of dungarees and bermuda shorts. (Traditionalists don't have to despair, however—indigo is still a go.)The Molly, which Mavi dropped off in my mailbox a few weeks ago, is a new wardrobe fixture. Sitting halfway between your hips and waist, the jean tapers past your navel, contouring close to your thighs before flaring gently at the calves into a boot leg. (if this jean can make my tragic postpartum figure look halfway decent, imagine what it could do for you!) Bell bottoms not your thing? You can opt for the low-rise, straight-leg Olivia (pair with T-strap kitten heels for Sunday brunch) or the knee-baring, summer-ready Paige (throw on a pair of thongs and go on a beach-combing expedition).

For those of us who aren't 6-foot-tall beanpoles, the choice of inseam, ranging in length from 30 to 34 inches, is a godsend. And while you probably won't get the same badonkadonk a pair of Del Fortes might engender—then again, Tierra is a genius unlike any other—these pants will make your butt look fab. So watch your back. Everyone else will be.

More on Mavi jeans
Go Green and Stay Hip with Mavi Organics
More on eco-friendly jeans
BuyGreen: Men's Jeans
BuyGreen: Women's Jeans
More Spring/Summer 2009 collections
Spring/Summer Fashion 2009: Mr. Larkin
Spring/Summer Fashion 2009: Trove & Co.
Spring/Summer Fashion 2009: Stewart + Brown
Spring/Summer Fashion 2009: Doucette Duvall
Spring/Summer Fashion 2009: Lara Miller
Spring/Summer Fashion 2009: Sublet
Spring/Summer Fashion 2009: Loyale
Spring/Summer Fashion 2009: Toggery
Spring/Summer Fashion 2009: ecoSkin
Spring/Summer Fashion 2009: Lina Rennell

Tags: Clothing | Cotton | Turkey