SoleRebels: Fair Trade, Eco-Friendly Shoes With Plenty of Soul
Photo credit: SoleRebels
Bethlehem Tilahun Alemu started SoleRebels with her husband and brother in her native village of Zenabwork, Ethiopia, to fill a pressing need—creating jobs where there were almost none.
Today, less than four years later, the footwear company employs 40 full-time workers and 100 part-timers who hand-spin and hand-loom the shoes' organic-cotton fabric and turn used tires into meticulously formed soles.
The first fully World Fair Trade Organization-accredited company in Ethiopia, SoleRebels adheres to the fair-trade tenets of gender equity, healthy working conditions, commiserate wages, and sustainable production practices.
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