Po-Zu Designs Wellington Boots to Save The Rainforest


Images via Po-Zu

How can a pair of Wellington boots save the rainforest I hear you ask? Well let me tell you about Po-Zu's new Well boots, yes that's Well for Wellington - geddit? Launching as the stars of Po-Zu's A/W 09 collection the Well boots are being produced in collaboration with the super chic Brazilian brand Amazon Life. These sturdy yet stylish boots are made out of 'wild rubber' collected by Kayapo Indians rubber tapers working deep in the Amazon rainforest.Wild Rubber
As well as Po-Zu's Well boots Amazon Life produce beautiful bags made from 'wild rubber' which is marketed as Treetap®. They work in alliance with the Rubber Tappers Association in Brazil. This fair trade organisation that ensures that indigenous inhabitants of the rainforest can earn a sustainable living whilst preserving their environment and their cultural heritage.

About 200 families, roughly 1000 people, are currently involved in the Rubber Tappers Association. Bia Saldanha of Treetap® says: "People know it is important to preserve the Amazon forest, and therefore, buying our product is a way for them to help keep it alive".


Chico Mendes Legacy
As we mentioned in our post on Amazon Life from 2006 the brand's founder Maria Beatriz Saldanha "was inspired to work with rubber tappers after the death of the Brazilian rubber tapper and environmental activist Chico Mendes." and she is dedicated to helping protect over 900 000 hectares of the Brazilian rainforest from exploitation.

Leather or Vegetarian Styles
We're delighted that two such great ethical fashion brands have teamed up to make Well boots. These sturdy comfortable waterproof boots come in three perfect autumnal colour combinations: Mocha or Chocolate vegetable tanned leathers, and Grey Felt as the vegetarian option. They'll be available to buy from The Natural Shoe Store and from Ascension (previously Adili) from September and are at least one good reason to look forward to autumn!

Po-Zu
Amazon Life
Ascension
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Tags: Amazonia | Brazil | Deforestation | Footwear | United Kingdom