Origins Launches Recycling Program For Earth Month

Photo credit: Origins

In celebration of Earth Month, Origins will be kicking off its Return to Origins recycling program, a new initiative that was inspired by a 2008 Allure article about the growing problem of cosmetic waste.

The first-of-its-kind nationwide recycling program will accept all empty cosmetic containers, regardless of brand, at more than 450 Origins retail stores and Origins department store counters across the country. Beginning this April, participating Origins stores will provide a dedicated recycling receptacle for dropping off cosmetic and toiletry bottles, tubes, caps, jars, and compacts. "We hope to inspire the rest of our industry to take proactive measures to implement practices that protect our communities and the environment," Jane Lauder, Origins senior vice president and general manager, said in a press release.

Plus, customers who bring in their cosmetic empties during Earth Month will receive a sample from the Origins A Perfect World collection.

April will also herald the start of the Origins Earth Initiative, a program created in partnership with the American Forests Global ReLeaf Program to plant thousands of trees all over the globe. To start off with, Origins will plant a tree for every A Perfect World Antioxidant Moisturizer With White Tea sold, as well as for every new Origins Guide or sales associate it hires.

Return to Origins events on April 2
New York City
General Motors Plaza (corner of Fifth Avenue and 58th Street)
10am-11am
Special guest: Gossip Girl's Kelly Rutherford

Los Angeles
Origins Century City Store
10250 Santa Monica Blvd.
3pm-3:30pm
Special guest: 90210's Jessica Stroup
San Francisco
San Francisco Centre
865 Market Street
9:30am-8pm

Denver, CO
Origins Cherry Creek North
2800 E 2nd Ave
8am-6pm

Boston, MA
Origins Faneuil Hall
1 Faneuil Hall Market Place
10am-9pm

Cambridge, MA
Origins Harvard Square
8 Brattle Street
10am-9pm

Austin, TX
Origins at Central Park
4001 N. Lamar Blvd. Suite 570
10am-8pm

In these locations, the first 50 people (250 in NYC and 100 in Los Angeles) to deposit their cosmetic empties will get a free deluxe sample of A Perfect World Intensely Hydrating Body Cream With White Tea.

More eco-friendly beauty products
Tarte Be Good To Your Mother (Earth) Natural Lip Sheers and Reusable Tote Set
Pomega5 Skincare Made From Biodynamic Pomegranate Seed Oil
Trillium Organics Body Polish is Still a Favorite
Dr. Andew Weil for Origins Night Health
Ilumina Organics Head-to-Toe Baby Wash
Organic Wear Eye Shadow from Physicians Formula
Simple Basics Acne Skin Care Set
Pharmacopia Lavender Hand Cream
Perfect Organics All-Natural Orange Ginger Shea Butter
Origins Youthtopia Eye-Firming Cream
Badger Classic Lip Balms Now Certified Organic
Erbaviva Organic Deodorant
BeeCeuticals Organics Bee-Hair-Now

Tags: Earth Day | Forestry | United States

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