New York Fashion Week: Coca-Cola Recycling Initiative Helps Green Get Stylish

Photo of Fashion Week tents at Bryant Park via About.com

Fashion Week may have scaled back this year, but with more than 100,000 designers, models, editors, celebrities, and fashionistas descending on the tents, it’ll still leave a massive carbon footprint. What to do?In an effort to combat waste, New York’s Boro Recycling and Coca-Cola Recycling teamed up to install 25 recycling receptacles throughout Fashion Week’s headquarters at Bryant Park; the companies hope to catch 11,000 pounds of glass, plastic, aluminum, and cardboard that might otherwise end up in trashcans or—worse—as litter. Since this is the first time such a widespread recycling effort has been put into action during New York Fashion Week, we hope it opens the door for other large-scale efforts in the years ahead. Who says style and sustainability can’t go hand in hand? (Via Earth911)

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