Malaysian Eco Fashion Startup Will Show at Paris Fashion Week (Photos)
Malaysian eco-fashion label, Ultra. Photo: Ultra
Ultra, a Malaysian eco-fashion label that launched in September 2010, will showcase their fall 2011 collection and bring their designs to an international level at Tranoi during Paris Fashion Week.
Thanks to help from the public through their fundraising page on Kickstater and Matrade, Malaysia's national trade promotion agency, the made-to-order high fashion label has just met their goal and will take part in the trade show in March at the Carrousel de Louvre in France. Ultra merges the ultimate duo: sustainability and style. The results is cutting-edge fashion with an eye toward innovative design. All materials are sourced in Malaysia and "neighboring regions," and Ultra has a close relationship with their suppliers. The Malaysia- and China-based sustainable fashion brand employs artisans to craft their made-to-order pieces and keeps their buyers up to date on the progress of each piece.
All photos: Ultra
Anita Hawkins, director at Ultra, says, "through our material explorations and history in design we hope to revolutionize our bit of the fashion world." The brand is exploring crowd-sourced fashion, kinetic harvesting, and 3D printing.
The label is off to a great start. Follow them on their blog and tell us what you think of the fashion in the comment section, below.