London Fashion Week: Make Your Mark
The dilemma for those who want to see ethical change in the fashion industry is how to encourage the new generation of designers to get interested. "Make Your Mark" is one solution that is showing some fabulous results. It was a national competition that allowed young designers to be mentored by top sustainable fashion labels. For six months each of the winning designers was taught the tricks of the trade by a label of their choice. They learned design, technical details and how to build a brand from the pro's: Junky Styling, Enamore and THTC.
The internship culminated in a catwalk show where the three finalists strutted their stuff, along with their mentors. It was a show full of youth, enthusiasm and high energy. Not to mention very cool clothes. The winner was MIA who had teamed up with Junky Styling. Their clothes were based on the use of recycled and second hand clothes from Malawi so there were traditional textiles interspersed with rough and ready street styles. Junky is like that too--they mixed traditional pinstripe suiting with clean white tops in a sexy take on office wear.
Berrie are into vintage styling and playful flirty clothing. They teamed up with Enamore because of this mutual interest. For their section of the show, parading to the music of "Boogie Woogie Bugle Boy of Company B" they showed some '40's style dresses in hot pinks with lots of cleavage, as well as pencil-thin dresses and flouncing skirts. Enamore was more sedate with matching camisoles and underpants in leopard prints and others in pinks and whites with lots of little bows.
R.A.J.E. were the youngest competitors: just 18 years old. They had simple clothes with fabulous prints. Very colourful, contemporary and eye-catching--by far the best fabrics. The styles were purposely simple--they wanted to design only 4 styles to reflect different women's body shapes.
They teamed up with THTC because of the urban street feel of their shirts and what a show they gave. Four gorgeous guys dancing their hearts out on the catwalk. Never mind the tee-shirts, just give us more. :: London Fashion Week
More on Sustainable Fashion Labels
:: Junky Styling
:: Make Your Mark in Fashion