Levi's Jeans Go Organic for Fall 2006

Ubiquitous denim brand Levi's will be adding 100% organic cotton jeans to their fall 2006 product line. Levi's jeans made with organic cotton will be available in a range of popular fits and finishes and marked with a few subtle identifiers. Jeans made with all, or a significant percentage of, organic cotton will be signified as "Levi's Eco" and feature an embroidered lowercase "e" inside the front pocket, or at the bottom of the right leg of each jean. A natural colored canvas "Levi's" tab and "Two Horse Patch" made from 100% organic fabric as well as natural colored pocket stitching of the brand's arcuate will also indicate the jeans are made from organic cotton. Other TreeHugger-friendly elements include the use of recycled buttons, rivets and zippers, and natural indigo was used to dye some styles of jeans. All external packaging will be made from organic fabric or recycled paper and printed with soy-based ink.The jeans will be available in November 2006 exclusively at Levi's U.S. stores with additional products to be introduced in spring 2007. The fall U.S. introduction is part of a global launch of products made with 100% organic cotton. In Europe, the Levi's brand will offer certified organic denim versions of its most popular styles -- the Levi's(R) 506 Standard Fit Jean for guys and the Levi's(R) 570 Straight Fit Jean for girls. They will be available in select stores within Europe at the end of 2006. Additional styles made from 100%, or a significant percentage of, organic cotton will be introduced in both regions in 2007. ::Levi via ::CSRwire

2014 Gift Guide

WHAT'S HOT ON FACEBOOK