Lauren Bush Opens FEED Project Pop-Up with New York Cupcake Shop


Photo: Emma Grady
FEED Projects by Lauren Bush is getting support from local New York bakery The Little Cupcake Bakeshop. Both in Nolita and Bay Ridge, Brooklyn, the cupcake shop is selling FEED Projects apparel and accessories to support the United Nations World Food Programme's School Feeding operations and Japan disaster relief efforts.

Read my exclusive interview with Lauren Bush from the launch party this week:

Photo: Emma Grady

Throughout the summer, the cupcake shop will retail a FEED Japan t-shirt and tote bag, and a custom co-branded Little Cupcake Bakeshop tote bag made of 100% organic cotton ($35 each with $10 going towards the FEED Japan fund).


Photo: Emma Grady

Plus, tasty FEED cupcakes ($3.25 each) or a cup of coffee will fund one meal for a child. There's also a "picnic combo," which boasts a FEED Japan t-shirt, FEED Japan tote bag and 1 dozen assorted cupcakes for $100 with $20 going towards disaster relief efforts.


Photo: Emma Grady

Lauren Bush was impressed by how the Little Cupcake Bakeshop's outfitted the store and gathered the local community to raise money and awareness, primarily for the FEED Japan fund, for the event.


Photo: Emma Grady

When asked how this support will impact Feed Projects, Bush said, "If you can give a child a meal, if you can give a child micro-nutrient powder, any little amount helps; that's always been our message, doing the first thing to help a child today. Whether they sell one cupcake or thousands, every little bit does help and we're really grateful for that support."

The cupcake shop has two locations, one in Nolita (30 Prince Street) and the other in Bay Ridge, Brooklyn (9102 3rd Avenue). Both will host the FEED Project pop-up shop throughout the summer.

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Tags: Accessories