Knitted by Grannies, Supported by Supermodels
What a combo: supermodels, wool from rescued rare breed sheep and knitting. The North Circular is a new on-line fashion knitwear label that specialises in warm, soft and cozy wool scarves, hats and gloves.
So what's the gimmick? Well, the label was inspired by super stylish English model Lily Cole, an art school graduate, the wool comes from sheep that have been rescued from slaughter and the goodies are knit by grandmothers... Get ready for a stylish winter.
The North Circular only use the ethical wool from Wensleydale sheep that live in an organic sanctuary and they graze on organic land. Ordinarily these guys would have been slaughtered for being male, missing a pregnancy, being a little lame, being too small, being too old or having imperfections in their fleece. Instead they are the lucky ones and live in sheep heaven. Their wool is spun and dyed naturally within a 120 mile radius of the sheep's cozy shed where they will live out the rest of their natural lives.
The designer Izzie Lane set up the sanctuary to rescue the sheep and started a business using their wool to make clothing.
As an off-shoot, her stylish young friends set up this accessory business, making quirky bobble hats, chunky snoods and cable-knit leg warmers.
Each piece comes with a recycled tag indicating how many sheep have been saved to date.
The creators want to keep production in the UK by supporting homegrown industries, so every part of their hats and scarves is made here. In fact the wool passes through a 120 mile "north circular" route "from sheep to scourer, spinner to dyer, on to knitter." With their ethical product, they have low mileage, minimal packaging and support local communities. And some lovely cozy accessories for winter.