Kahina Giving Beauty Boasts Moroccan Beauty Secret


Photo credit: Kahina Giving Beauty

Hailed as one of the newest miracle ingredients in the beauty industry's arsenal—the New York Times dubbed it Morocco's "liquid gold"—argan oil is certainly no slouch when it comes to its purported healing and age-defying properties.

It's this oil, extracted from the kernels of the argan tree, that acts as the key constituent of Kahina Giving Beauty's skincare line, providing a powerful shot of vitamin E and essential fatty acids that is believed to cure whatever ails your skin, including dryness, eczema, acne, psoriasis, and wrinkles. Kahina's namesake was a Berber queen and prophetess who held court in Morocco around 700 C.E. and is viewed as a symbol of empowerment by Berber women. In the southwest region of Morocco, where the argan forest enshrouds roughly 1.5 million acres of land, only the Berber women who live there are allowed to laboriously extract the oil, their pathway to financial and social independence.

Besides sourcing its certified-organic argan oil directly from women's co-ops in the region, Kahina also gives a sizable 25 percent of its profits to literacy and women's rights programs for those same women.

Morocco's thriving argan trade has an ecological angle, too: The economic incentives fuel preservation efforts in a region that has seen marked deforestation over the years.

Made in a wind-powered, carbon-neutral facility, Kahina's luxe line—which comes at luxe prices, as well—consists of a facial cleanser, a restorative serum, and a facial lotion, as well as pure argan oil that can be used as a body oil, in your bath, or run through your hair for anti-frizz shine.

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Tags: Beauty Lab | Fair Trade | New York City