J Brand Releases Sexy Water-Saving Jeans for Spring 2011


The Gwen in Air Wash by J Brand. Photo: J Brand

A fan of J Brand's hip-hugging fit and complimenting washes, we were bummed to find that the jeans company discontinued their Green Label.

Fortunately, they introduced Air Wash, a new specialty wash that uses 30% less water than traditional denim laundering, which J Brand describes as "bright blue coloring accented by vintage-inspired whiskering for a naturally worn-in look and feel." For Spring 2011, J Brand released two styles: the "Gwen" high-rise cuffed short, pictured above, and the "912" low-rise pencil leg. Take a look:



The 912 in Air Wash by J Brand. Photos: J Brand

The Gwen in Air Wash retails for $165 and is available for purchase at J Brand; the 912 in Air Wash retails for $200 and is available for purchase at Revolve Clothing.

The water-saving value per pair of jeans is comparable to Levi's minimum water savings per jean in their Waterless jeans, which reduces water consumption on an average of 28% per pair of jeans and up to 96% for some styles.
But come on, J brand, we'd like to see more styles utilize this wash.

Are you a fan of J Brand's jeans? What makes a pair of jeans your favorite? Tell us in the comment section, below.

Also a stylist and the founder of PastFashionFuture.com, Emma Grady is the resident fashion expert at TreeHugger.com. Find her on Facebook and Twitter.
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