Italy Dresses Down to Fight Global Warming
The Italian government has made an official request that businesses loosen up on the dress code during hot summer months. A statement from the ministry claims that, "Taking your tie off immediately lowers the body temperature by 2 to 3 degrees Celsius. Allowing a more sensible use of air conditioning that yields electricity savings and protects the environment."
While this may not seem a significant message outside of Italy, by relating dress style to global warming the Italian government may have found a way to get the attention of a blasÃ© public. One of the European Union's most polluted members, Italy, in spite of various efforts to reduce emissions, is expected to exceed greenhouse gas emission targets. Perhaps by encouraging shabby dress in the workplace the government has tapped a nerve that will lead to other, more significant changes.
At least one tie-maker on the other hand is not impressed with the government's anti-tie message. Reuters quotes from a letter to the newspaper Il Sole 24 Ore: "Italy confirms that it is a strange country," said Flavio Cima "I, tie maker, am responsible for global warming. We can now happily continue with our lifestyle, using cars, consuming fuel, heating and cooling our homes at leisure. On one condition: we should not wear a tie while we do so." Via ::Yahoo News