Is Blue the New Green? Alanis Morissette, Woody Harrelson Hawk Recycled Jeans
Photo credit: Reco Jeans
Add two more bold-faced names to the celeb-designer gravy train—or three, rather, if you count Punky Brewster's eco-friendly baby clothing collection.
Grammy-award winning chanteuse Alanis Morissette and Oscar-nominated actor Woody Harrelson, are the public faces of Reco Jeans, a soon-to-be-launched lline of recycled-denim jeanswear that's an industry first in terms of scope. (Reco claims to make its jeans with up to 300 percent more recycled denim fibers than its competitors.)Making recycled denim is no cakewalk, Reco says, noting that most recycled denim products comprise only 1 to 3 percent recycled denim.
Inhabitat cottoned us on to a pre-launch Dutch auction (read: no asking price) that could snag you one of 300 limited-edition boxed sets that include a pair of Reco jeans (natch), a Reco-designed iPod case, and a certificate of authenticity.
There have been limitations in the industry because recycled denim fibers are weaker and jeans with higher percentages of recycled fiber were known to rip and wear much faster than all new denim jeans.
Through a proprietary technique, Reco Jeans has been able to create jeans with a high percentage of recycled fabric that last—because durability is an important part of sustainability.
Bidding is on through July 18, 2009.
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